WHY WE DID THIS
We interviewed hundreds of qualified first aiders who’ve had to deal with a real, life or death pre-cardiac arrest situation for the very first time. Over 80% told us that they’d felt overwhelmed, incompetent and panic stricken while trying to remember what they’d done in a classroom months or even years before, and with colleagues or bystanders looking on, expecting them to know exactly what to do, this just intensified the pressures that they felt. Most said that they just did what they could, mostly faking it or muddling through before the casualty stopped breathing, while all the time praying that professional help would arrive to relieve them of their nightmare. For many; it was the most distressing moment of their life.
When the casualty didn’t survive; bystanders consoled them and showed genuine appreciation for their efforts, yet, many of the first aiders felt incompetent and ashamed. Many were haunted for years by the uncertainty of what they did or what they failed to do. In reality; people will die even when they receive the most advanced medical interventions, but that’s no consolation to somebody who knows that the assistance that they offered was either inadequate or incompetent.
While skill fade and panic induced memory block are commonly experienced by first aiders, for decades, the first aid industry has done little to address the problem.
That's why we've developed a solution that doesn't depend on memory, that's simple and intuitive to use, that unlocks considerable first aider knowledge and capability and restores control and focus when a first aider needs it most; during the panic phase of a real, life and death situation.
IGNORING THE FUNDAMENTAL FLAWS
OF FIRST AID TRAINING ISN'T AN OPTION
Not when tens of thousands of people still die from
potentially survivable injury and illness
or suffer life-changing consequences
Every year in the UK, tens tens of thousands of people still die or suffer life changing consequences because there was no first aider available, or more worryingly, the first aider lacked confidence in their ability and just didn’t get involved or the first aid given was simply inadequate or incompetent.
While doing something may be better than doing nothing; we believe that helping a first aider to guarantee their performance and capability is a far better solution.
While every first aider must be able to perform resuscitation and basic airway management, you’re statistically more likely to come across a casualty that’s still alive, but who may die without rapid first aid intervention. We call this a time critical medical emergency.
Every year in the UK: an average of 30,000 people suffer an out of hospital cardiac arrest and less than 10% survive, yet hundreds of thousands of people suffer other types of time critical medical emergencies and your job will be to keep them alive, to prevent their condition from deteriorating and if possible, to make things better.
Training that’s conducted in a benign, cosy classroom environment does not prepare a first aider for the overwhelming emotional impact of a real, life or death situation:
So, unless you deal with life or death medical emergencies every day, nobody; can predict how they’ll react or how they’ll be affected by suddenly and without warning being thrown into a situation, where somebody is going to die unless you do the right thing. The sheer weight of responsibility for another person’s survival can have such an overwhelming emotional impact that even the strongest person can freeze and suffer panic induced memory block. And given that you’re more likely to need your skills to save the life of somebody that you know or love, the emotional impact will be multiplied.
Most people take a first aid qualification because their job or their boss demands that they need a tick in the box for Health & Safety compliance. It’s a qualification that lasts for 3 years but once that box has been ticked, life goes on and most people hardly ever give their first aid training a second thought. After all; nobody’s checking on them, there’s no formal requirement for a qualified first aider to prove how they’re keeping their knowledge and skills up to date, and anyway; what are the odds that they’ll ever have to use the qualification for real?
What doesn’t get checked doesn’t get done and without a dedicated commitment to constant revision and practice first aider skills and knowledge degrade rapidly.
Our Ambulance Service is world-class, but they haven't got unlimited resources and both service demand and the WRONG allocation of casualty priority can sometimes overwhelm their ability to respond. So help might not always be 10, 15 or even 20 minutes away.
Innovative and robust solutions